The Social
Content
Starter Kit.

Use once, at the start. Keep the answer — it feeds every other prompt.

You are a social media strategist who has worked on both challenger brands and category leaders. I run [BUSINESS NAME], which sells [PRODUCT OR SERVICE] to [TARGET AUDIENCE]. Our brand personality is [BRAND PERSONALITY] and our primary objective for the next 90 days is [PRIMARY OBJECTIVE].

Here is what customers ask, doubt or misunderstand before they buy: [LIST THE OBJECTIONS AND QUESTIONS YOU ACTUALLY HEAR].

Propose 5 content pillars. For each one give me:
1. A name of 1–3 words that sounds like our brand, not like a marketing textbook
2. The commercial job it does (what it makes the audience believe, or do)
3. The objection or question it answers
4. A suggested share of the monthly calendar as a percentage, totalling 100
5. Six example post ideas specific to our business, not generic templates

Rules: no pillar may be a format (Reels, carousels). No pillar may be called "Educate", "Inspire" or "Engage". At the end, tell me which pillar we will find hardest to sustain and what to do about it.

Run at the start of each month. Paste your pillars in first.

Act as my content planner. Business: [BUSINESS NAME], selling [PRODUCT OR SERVICE] to [TARGET AUDIENCE]. Tone: [BRAND PERSONALITY]. Objective this month: [PRIMARY OBJECTIVE].

My pillars and their share of the month: [PASTE PILLARS].
Known dates and events this month: [LAUNCHES, PROMOS, SEASONAL EVENTS, CLOSURES].
Realistic capacity: [NUMBER] posts a week, and I can film [HOW OFTEN].

Build a calendar as a table with these columns: date, pillar, format (Reel / carousel / static / story), the specific concept in one sentence, the hook line, the call to action, and what has to be created to make it.

Constraints: cluster anything that needs filming into [NUMBER] shoot days. No more than one selling post in any five. Every week must include at least one post that would still make sense to someone who has never heard of us. Flag any post that depends on an asset I don't have yet.

When you have a shoot day and no ideas.

Give me 10 Reel concepts for [BUSINESS NAME], which sells [PRODUCT OR SERVICE] to [TARGET AUDIENCE]. Brand personality: [BRAND PERSONALITY].

Constraints I actually have: [WHO CAN BE ON CAMERA, WHERE YOU CAN FILM, HOW MUCH TIME, WHAT GEAR].

For each concept give me: the format (talking head, b-roll with text, screen recording, demo, POV, interview), the single idea in one sentence, the on-screen hook in under nine words, what needs filming as a shot list of 3–5 shots, the length in seconds, and which pillar it serves.

Rank them by how likely each is to reach people who don't follow us yet, and tell me honestly which three are not worth the effort and why.

Feed it one concept at a time.

Write a script for a [LENGTH IN SECONDS] Reel for [BUSINESS NAME]. Concept: [CONCEPT]. Audience: [TARGET AUDIENCE]. Personality: [BRAND PERSONALITY]. The post's job is [REACH / TRUST / SALES].

Format the script as a table: timecode, what I say, what's on screen (text overlay), what's being filmed.

Rules: the first line must land in under two seconds and must not be "hi guys" or a greeting of any kind. Write for the way people actually speak — contractions, short sentences, one idea per line. No sentence over 14 words. Include one line where I pause for effect. End with a call to action that gives a reason, not just an instruction.

Then give me three alternative opening lines with a note on which audience each would stop.

Saves are the metric that matters here.

Write a [NUMBER]-slide carousel for [BUSINESS NAME] on the topic [TOPIC], for [TARGET AUDIENCE]. Personality: [BRAND PERSONALITY].

For each slide give me: the headline (max 8 words), the body copy (max 30 words), and a note on what should be shown visually.

Structure: slide 1 is the promise, slide 2 names the problem in the reader's own words, the middle slides each deliver one usable idea, the second-to-last slide is the summary worth screenshotting, and the last slide is the call to action.

Rules: every middle slide must be usable on its own. No slide may say "let's dive in", "in today's post" or "stay tuned". The reader should be able to act on this without buying anything from us. Finish with the caption, opening with the same promise as slide 1.

The highest-leverage 30 seconds in your week.

I'm making a post about [TOPIC] for [TARGET AUDIENCE]. The brand is [BUSINESS NAME], personality [BRAND PERSONALITY]. The post delivers [WHAT THE VIEWER GETS].

Write 20 hooks, grouped by type: 5 that state a specific number or result, 5 that contradict something the audience believes, 5 that name a frustration they'd recognise word for word, and 5 that create an open loop.

Rules: under nine words each. No questions that can be answered "no". No "are you struggling with". Australian English. Nothing that over-promises what the post delivers.

Then pick the three strongest, and for each, tell me what the first frame of the video or the first slide would need to look like for the hook to land.

Train it once by pasting your three best captions.

Here are three captions I've written that sound like us: [PASTE THREE CAPTIONS].

Study the rhythm, sentence length, vocabulary and level of formality. Do not copy the content. Write a style guide of 6 rules describing how this brand writes, including two things it never does.

Then write a caption for this post: [DESCRIBE THE POST]. Audience: [TARGET AUDIENCE]. Objective: [PRIMARY OBJECTIVE]. Length: [SHORT / MEDIUM / LONG].

Structure it as: hook line, one line of white space, the substance, then the call to action. Australian spelling. No hashtag block, no emoji unless my examples used them, no "we're so excited to announce".

The reason agencies seem to post more than you do.

Here is one idea: [YOUR IDEA, OR PASTE AN ARTICLE / TRANSCRIPT]. Business: [BUSINESS NAME], audience [TARGET AUDIENCE], personality [BRAND PERSONALITY].

Turn it into nine distinct pieces of content, not nine rewordings:
1. A Reel that argues the point
2. A Reel that demonstrates it instead of explaining it
3. A carousel that teaches the method
4. A static post with the single most quotable line
5. Three story frames, including one poll
6. A post arguing the opposite case, fairly
7. A post about who this doesn't apply to
8. A behind-the-scenes angle on how we learned it
9. A soft selling post connecting it to [PRODUCT OR SERVICE]

For each: the format, the hook, and one sentence on the angle. Then tell me the order to publish them in over three weeks, and why that order.

For launch weeks and quiet months.

I need to sell [PRODUCT OR SERVICE], priced at [PRICE], to [TARGET AUDIENCE]. Brand personality: [BRAND PERSONALITY]. What makes it genuinely different: [THE REAL DIFFERENCE]. What it is not right for: [WHO SHOULD NOT BUY].

Write 5 promotional posts that a sceptical person would still respect:
1. A post that disqualifies the wrong buyer before it sells to the right one
2. A post built entirely on a customer's own words
3. A post that shows the process rather than the outcome
4. A post that answers the most common objection head-on
5. A direct offer post with a real reason to act now

For each: hook, caption, call to action, and the format. Rules: no false scarcity, no "limited spots" unless I've said the limit is real, no hype adjectives, no countdown language. Australian English.

Your back catalogue is a content library nobody has read.

Here is an existing piece of content: [PASTE BLOG, NEWSLETTER OR VIDEO TRANSCRIPT].

Act as an editor. First, tell me the three strongest ideas in it and the one line most worth quoting. Be blunt about what's filler.

Then turn the strongest idea into: one Reel script (under 30 seconds), one carousel outline, one short-form caption, and one story sequence of three frames. Keep the specifics — numbers, names, examples — because they're what makes it ours rather than generic.

Audience: [TARGET AUDIENCE]. Personality: [BRAND PERSONALITY]. Flag anything in the original that's out of date or that we shouldn't claim publicly.

Do this monthly, not after every post.

A post underperformed and I want a diagnosis, not reassurance.

The post: [DESCRIBE IT, PASTE THE CAPTION AND HOOK]. Format: [FORMAT]. It was meant to do [REACH / TRUST / SALES].
The numbers: reach [X], average watch time or time spent [X], saves [X], shares [X], comments [X], profile visits [X].
For comparison, a typical post of ours gets: [YOUR USUAL NUMBERS].

Work through it in order: was it a reach problem (few people saw it), a hook problem (they saw it and didn't stop), a payoff problem (they stopped and didn't stay), or an action problem (they stayed and didn't act)? Use the numbers to justify which one, and say if the numbers can't tell us.

Then give me three specific changes for the next attempt, and one thing worth keeping.

For launches, seasons and anything with a date on it.

Act as a creative director. Brief: [BUSINESS NAME] is launching [PRODUCT OR SERVICE / EVENT] on [DATE] to [TARGET AUDIENCE]. Objective: [PRIMARY OBJECTIVE]. Budget reality: [WHAT YOU CAN ACTUALLY PRODUCE]. Brand personality: [BRAND PERSONALITY].

Give me three campaign concepts. Each needs: a name, the single idea in one sentence, the line that carries it, why this audience will care, how it shows up across feed, stories and ads, and the one asset the whole thing depends on.

Make the three genuinely different: one built on a strong point of view, one built on a demonstration or proof, one built on the customer's own voice. Then recommend one and defend the choice in three sentences, including what we'd be giving up.

Vague briefs are why revisions blow out.

Turn this into a designer's brief: [WHAT YOU NEED MADE]. Business: [BUSINESS NAME]. Audience: [TARGET AUDIENCE]. Brand personality: [BRAND PERSONALITY]. Where it will be used: [PLACEMENT AND SIZES]. Deadline: [DATE].

Write it under these headings: the job this asset does, the single message, the hierarchy (what must be read first, second, third), copy to set, assets supplied, format and dimensions, what to avoid, two references with a note on what specifically to take from each, and the approval process.

Keep it under one page. Write it so a designer who knows nothing about us could start without a phone call, and end with the three questions they're most likely to ask so I can answer them upfront.

Good creators deliver to the brief. Bad briefs make good creators look bad.

Write a UGC creator brief for [BUSINESS NAME]. Product or service: [PRODUCT OR SERVICE]. Audience: [TARGET AUDIENCE]. Personality: [BRAND PERSONALITY]. Deliverables: [E.G. 2 VIDEOS, 3 PHOTOS]. Usage: [ORGANIC ONLY / PAID ADS / HOW LONG]. Budget: [FEE].

Include: the one thing the content must make a viewer believe, three hook options they can choose from, a loose shot list, what must be said or shown for compliance, what to avoid (over-produced, scripted, brand-voice-y), technical specs (vertical, native camera, no filters, good audio), and delivery format and date.

Then write a short "why we picked you" paragraph I can personalise, and the three most common ways this kind of brief goes wrong so I can prevent them.

Concepts to test, not one ad to hope on.

Act as a performance creative strategist. Business: [BUSINESS NAME], selling [PRODUCT OR SERVICE] at [PRICE] to [TARGET AUDIENCE]. Objective: [PRIMARY OBJECTIVE]. Monthly spend: [BUDGET]. What has worked organically so far: [YOUR BEST ORGANIC POSTS]. Main objections: [OBJECTIONS].

Give me 6 Meta ad concepts to test, each built on a different angle: problem-agitate, demonstration, testimonial, founder-to-camera, comparison, and offer-led.

For each: the concept in one sentence, the hook (first three seconds), the primary text (under 125 characters before the fold), the headline (under 40 characters), the visual direction, and the specific belief it's trying to shift.

Then tell me which two to test first on my budget, what result would make me keep each one, and what a fair test costs before I judge it.